Before My Work (November 11, 2022)

When I first reviewed Soennah Dokter's Google Ads account on November 11, 2022, the numbers told a clear story of untapped potential. The dashboard showed zero traction across the board. The graph was flatlined, with no activity. It was like shouting into an empty room – lots of effort setting up, but no one listening. Common issues? Poor keyword targeting, weak ad copy, and no real strategy for audience engagement.

• Actual ROAS (Return on Ad Spend): 0.00% – No returns from the ads at all.
• Conversions: 0.00 – Not a single lead or sale generated.
• Cost per Conversion: €0.00 – But this was misleading because there were no conversions to measure.
• Total Cost: €0.00 – Minimal spend, but zero results meant the campaigns were dormant or ineffective.

After My Work (November 2022 – October 19, 2025)

Fast forward to October 19, 2025, after nearly three years of targeted tweaks and ongoing management. The same dashboard now paints a picture of explosive growth. The performance graph showed steady climbs in ROAS and conversions, with dips only during minor tests we ran. By the end, the account was a well-oiled machine, driving consistent traffic and sales for Soennah Dokter's products.

Drawing from my experience running ads for similar wellness brands, I didn't just tweak – I rebuilt. Here's the breakdown of the main tasks I handled:

• Account Audit and Cleanup: Started with a deep dive into existing campaigns. Removed underperforming keywords, fixed broken tracking, and set up proper conversion goals tied to their website analytics.
• Keyword Research and Optimization: Used tools like Google Keyword Planner to find high-intent terms around "Sunnah health remedies" and "natural doktor solutions." Added negative keywords to cut waste and focused on long-tail phrases for better relevance.
• Ad Copy and Creative Overhaul: Wrote compelling, benefit-focused ads that spoke directly to pain points like natural healing. Tested variations with strong calls-to-action, leading to higher click-through rates.
• Audience Targeting and Bidding Strategy: Shifted to smart bidding with Maximize Conversions. Segmented audiences by demographics, interests, and remarketing lists to reach people actively searching for health alternatives.
• Landing Page Recommendations: Advised on site improvements for better user experience, like faster load times and clear product paths, which boosted conversion rates.
• Ongoing Monitoring and A/B Testing: Checked performance weekly, adjusting budgets during peak seasons. Ran tests on ad extensions, display networks, and even video ads to scale what worked.
• Reporting and Scaling: Set up custom dashboards for real-time insights. As results grew, we expanded to new markets while keeping costs controlled.

These steps weren't from a textbook – they came from trial and error in my past projects, where I've seen ROAS jump by 500%+ for clients in competitive niches.

Results Achieved:

📊 Full Campaign Performance (November 2022 – October 19, 2025):

Actual ROAS: 691.31% – For every euro spent, they got back over six times that in revenue.

Conversions: 31.2K – Thousands of real actions, from sign-ups to purchases.

Cost per Conversion: €4.94 – Efficient and affordable, keeping profits high.

Total Cost: €154K – Smart investment that fueled massive returns.

Summary: Lessons from the Journey

In the end, Soennah Dokter went from a stagnant ad account to a revenue powerhouse, proving that strategic Google Ads can transform a business. With a 691% ROAS and over 31K conversions on a €154K spend, this case shows the power of data-driven decisions and persistent optimization. If you're struggling with your ads, let's chat – I've been there, and I know how to get you results. Contact me at hello@mdadnanali.com or check my LinkedIn for more stories like this.

This approach not only delivered for Soennah Dokter but also aligns with what works in digital marketing today: focus on user needs, quality traffic, and measurable wins.