Before My Work (Prior to January 2025)

When I first took over the account, I noticed:

• Campaign structure was not fully optimized, causing a high cost per conversion.
• Keywords were too broad and not segmented for high-intent search terms.
• Ad copies lacked strong call-to-actions, resulting in a low CTR.
• No proper bidding strategy to maximize ROAS.
• Conversion tracking was incomplete, making it hard to measure true performance.

After My Work (January 2025 – Now)

Strategy Implemented:

• Restructured campaigns to focus on high-intent, profitable keywords.
• Created highly relevant ad copies with strong CTAs to boost engagement.
• Applied Target ROAS and Maximize Conversions bidding strategies.
• Set up accurate conversion tracking for both sales and leads.
• Added negative keywords to eliminate wasted ad spend.
• Daily monitoring of search terms and bid adjustments for top performers.

Results Achieved:

📊 Full 7-Month Performance (Jan 1 – Jul 24, 2025):

937 conversions

ROAS: 585%

Cost per Conversion: $44.65

Ad Spend Managed: $41.8K

⚡ Recent 2-Month Performance (Jun 1 – Jul 26, 2025):

282+ conversions

ROAS: 714%

CTR: 26.27%

Reduced CPC from $44.65 to $37.70

Summery:

Since Jan 2025, I restructured campaigns, focused on high-intent keywords, improved ad copies with strong CTAs, set up accurate conversion tracking, and applied Target ROAS bidding. Achieved 937 conversions in 7 months (ROAS 585%), cost/conv $44.65 → $37.70. In the last 2 months: 282+ conversions, ROAS 714%, CTR 26.27%, reduced wasted spend.