dibirowing google ads conversion tracking

ClientProblem

dibirowing was running Google Ads campaigns across multiple regions, but purchase and phone call conversions were not fully optimized or accurately tracked inside Google Ads.

  • Separate regional purchase tracking (DE & CH) not clearly structured
  • Call-from-ads conversions not properly configured
  • Incomplete data for Smart Bidding optimization
  • Lack of reliable revenue reporting inside Google Ads

SolutionImplemented

Google Ads Purchase Conversion Setup (DE & CH)
Call From Ads Conversion Tracking
Google Tag Manager Configuration
Conversion Linker Implementation
Dynamic Conversion Value Tracking
Full Testing & Validation

TechnicalImplementation

  • Google Tag Manager (Web Container) Setup
  • Google Ads Conversion Tags for Purchase - DE
  • Google Ads Conversion Tags for Purchase - CH
  • Call From Ads Conversion Configuration
  • Conversion Linker Tag (All Pages)
  • Trigger Configuration for Purchase Events
  • GTM Preview & Debug Testing

Results Achieved

  • Accurate regional purchase tracking activated
  • Reliable call conversion reporting enabled
  • Improved Smart Bidding performance
  • Clear ROI and revenue measurement inside Google Ads

Tracking Setup Screenshots

Purchase & Call Conversion Goals

Purchase & Call Conversion Goals

Google Tag Manager Setup

Google Tag Manager Setup

Project Summary

A complete Google Ads conversion tracking infrastructure was successfully implemented for dibirowing. The system now accurately tracks purchase conversions across regions and phone call leads, enabling better campaign optimization, reliable revenue attribution, and scalable advertising performance.

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Categories
E-CommerceWeb Analytics
Tags
Google Ads Conversion TrackingWeb Analytics
Client
Di-Bi Rowing