My e-commerce client struggled with Bing Ads, Google Ads, and Facebook Ads due to faulty conversion tracking. Tags fired inconsistently, data varied across platforms, and optimization suffered.

Solution: I created a unified tracking system:

1. Tag Audit: Streamlined tags using Google Tag Manager.
2. UET Setup: Added Bing’s UET for precise event tracking.
3. Platform Sync: Unified data layer for consistent reporting.
4. Revenue Tracking: Captured accurate ROI metrics.
5. Thorough Testing: Validated all tags for accuracy.

The attached image confirms all conversion events firing correctly, enabling better ad spend and growth.