Web Analytics Portfolio | Actionable Insights & Measurable Growth
Data tracking and insights using GA4, GTM, Meta Pixel, TikTok Pixel, and custom conversion tracking solutions.
Tools & TechnologiesI Used
Conversion Tracking
- Google Ads Conversion Tracking
- Enhanced Conversions
- Offline Conversion Import
Social Pixels
- Meta Pixel & Conversion API
- TikTok Pixel
- Pinterest Pixel
- LinkedIn Insight Tag
Analytics Platforms
- Google Analytics 4
- Google Tag Manager
- Looker Studio Dashboards
E-commerce Tracking
- Shopify Ads Tracking
- WooCommerce Tracking
- Enhanced E-commerce
FeaturedProjects
Shopify Ads Tracking
Comprehensive setup and optimization of Google Ads Conversion Tracking and Meta Pixel & CAPI for accurate performance measurement on Shopify stores.
Google Ads Conversion Tracking
Precise implementation of conversion tracking for e-commerce purchases and local business actions (calls, directions, form submissions) to maximize Google Ads ROI.
Meta Pixel and Conversions API
Full setup of Meta Pixel & Conversion API for reliable event tracking, audience building, and optimized advertising on e-commerce and local business websites.
TikTok Pixel & Events API
Advanced TikTok Pixel and server-side Events API integration to capture accurate conversions, improve ad performance, and build high-quality audiences.
Pinterest Pixel & CAPI
Complete Pinterest Tag and Conversions API (CAPI) setup for enhanced tracking of pins, conversions, and retargeting in visual e-commerce campaigns.
Snapchat Pixel & CAPI
Snapchat Pixel and Conversions API implementation to track app installs, purchases, and user actions with privacy-compliant server-side accuracy.
Reddit Pixel & CAPI
Reddit Pixel and Conversions API configuration for precise measurement of ad-driven traffic, conversions, and community engagement.
LinkedIn Insight Tag
LinkedIn Insight Tag installation and event tracking to measure B2B lead generation, website conversions, and campaign effectiveness.
Bing Ads Conversion Tracking
Microsoft Advertising (Bing) conversion setup for tracking purchases, leads, and local actions with reliable attribution.
First Party Domain Tracking
Secure first-party cookie and server-side tracking solutions to maintain accurate data collection in a cookieless future.
Lead Form Tracking
Specialized tracking for lead generation forms, submissions, and offline conversions across platforms for local and service-based businesses.
GoHighLevel Tracking
GoHighLevel CRM and funnel analytics setup including pixel integrations, conversion tracking, and lead attribution.
ClickFunnels Tracking
Full tracking implementation for ClickFunnels pages, including pixels, events, and conversions across major ad platforms.
Cookie Consent Setup
GDPR/CCPA-compliant cookie consent management and banner implementation to ensure legal tracking while minimizing data loss.
