When I first reviewed the account, everything was at zero. There were no conversions being tracked, no structured campaigns, no proper bidding strategy, and no way to measure performance. Without this foundation, the client had no visibility into results and no growth strategy in place.

From January 2025 Onward

I completely restructured the account. I built campaigns around high-intent, profitable keywords instead of broad terms that waste spend. I created compelling ad copies with strong CTAs to improve CTR and implemented negative keywords to cut out irrelevant clicks. On top of that, I set up accurate conversion tracking so every sale and lead could be measured clearly. To maximize efficiency, I applied advanced bidding strategies such as Target ROAS and Maximize Conversions. I also monitored search terms daily, adjusted bids for top performers, and consistently optimized ad relevance to improve results.

The Impact

The impact was massive. From a standing start of zero, the campaigns scaled to $1.13M in ad spend between January and August 2025, generating 12.3K conversions. The cost per conversion dropped to $92.5, while achieving a conversion rate of 2.22%. What was once an account with no measurable results has now become a high-performing, scalable revenue channel with consistent growth and profitability.

SUMMERY:

Before, campaigns had zero data—no conversions, no tracking, and no structured strategy. After I took over, I built a clear campaign structure with high-intent keywords, compelling ad copies, advanced bidding, and precise conversion tracking. From Jan–Aug 2025, the account scaled to $1.13M spend, generating 12.3K conversions at $92.5 CPA with a 2.22% CVR, transforming performance from nothing into consistent, scalable growth.